Email Marketing Campaign Planner & Copy Kit
Email Marketing Campaign Planner & Copy Kit
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Plan every email campaign with clarity—from the first idea to the final performance review.
The Email Marketing Campaign Planner & Copy Kit is a reusable Excel and Google Sheets-compatible system for small businesses, online shops, service providers, freelancers and solo founders. It combines campaign planning, editable email copy, a 52-week calendar and performance tracking in one polished digital toolkit.
What’s included
- 11-tab campaign workbook with a live dashboard
- Campaign planner with space for up to 100 campaigns
- 52-week campaign calendar
- Audience and offer worksheet with permission and suppression prompts
- 20 editable email templates: welcome, nurture, launch and cart-recovery sequences
- 24-edition newsletter planner
- Performance tracker for up to 100 sends with calculated open rate, click rate, CTOR, conversion, revenue-per-delivered and ROI
- 60 subject-line and CTA prompts
- 14-page quick-start, QA, deliverability and compliance-reference guide
- Copy-and-paste text library, README and personal-use license
How it works
- Plan: define the audience, goal, offer and permission status.
- Write: customize the sequence templates and replace every placeholder.
- Schedule: map each send in the 52-week calendar.
- Track: enter results and use the calculated metrics to guide the next campaign.
File format
You will receive one customer ZIP containing an .xlsx workbook, a PDF guide and supporting text files. The workbook can be imported into Google Sheets; minor formatting or validation differences may occur after import.
Is this a digital product?
Yes. No physical item will be shipped.
Does it work with Google Sheets?
Yes. Upload the included .xlsx file to Google Drive and open it with Google Sheets. Minor visual differences may occur.
Is email software included?
No. This is a planning, copywriting and tracking toolkit. You will need your own email service provider to build and send campaigns.
Are the templates ready to send unchanged?
No. Replace all placeholders and review the audience, consent or eligibility, claims, links, prices, deadlines, sender details and unsubscribe process before sending.
Does this guarantee deliverability or sales?
No. Deliverability, opens, clicks and revenue depend on many factors and are not guaranteed.
Is legal advice included?
No. The guide includes practical compliance prompts and links to official references, but laws vary by jurisdiction. Obtain qualified advice when needed.
For personal or single-business use. Redistribution, resale and template sharing are not permitted.