Competitor Analysis Dashboard + Market Research System | Excel, Google Sheets & AI Prompts

Research competitors, compare pricing and positioning, mine customer reviews, identify market gaps and turn evidence into an actionable strategy—all inside one connected competitive intelligence system.

This premium digital bundle combines a formula-driven 16-tab competitor analysis dashboard, Google Sheets import workflow, 24 AI research prompts, two fillable PDF workbooks and practical implementation guides for founders, marketers, agencies, consultants and ecommerce sellers.

🔎 A Complete Competitor Analysis & Market Research System

Go beyond a basic SWOT template. Organise direct competitors, indirect competitors and substitutes; compare products, offers, pricing, features, messaging and channels; analyse public customer reviews; document sources; and rank opportunities using an editable weighted scorecard.

📊 16-Tab Excel & Google Sheets-Compatible Dashboard

• Dashboard: competitor count, average scores, review totals, priority opportunities and research-health checks.
• Project Setup: market scope, customer, geography, research objective and editable scoring weights.
• Competitor Database: up to 100 direct, indirect and substitute competitors.
• Offer Matrix: products, services, tiers, deliverables, guarantees, bundles and upsells.
• Pricing Comparison: billing basis, discounts, trials, fees and automatic annual-to-monthly normalisation.
• Feature Comparison: consistent 0–2 capability scoring across meaningful buying criteria.
• Positioning Map: editable buyer-relevant axes and automatic quadrant labels.
• Marketing Channels: websites, content, email, social media, marketplaces and observed advertising.
• Messaging Analysis: audience, category, value proposition, proof, differentiators and calls to action.
• Review Mining: praise, complaints, pain points, requested improvements and opportunity implications.
• SWOT Analysis: evidence-linked strengths, weaknesses, opportunities and threats.
• Market Gaps: demand signals, counterevidence, hypotheses and validation tests.
• Opportunity Scorecard: automatic weighted scores and High, Medium or Low priorities.
• Strategic Action Plan: owners, dates, targets, actual results and learning.
• Source Log: URLs, access dates, verification status and evidence quality.
• Update Tracker: competitor changes, impact and review reminders.

🧠 24-Prompt AI Competitor Research System

Use your preferred compatible AI assistant more purposefully with evidence-focused prompts covering research scope, market definition, competitor discovery, profiles, customer segments, offers, features, pricing, value, positioning, website messaging, channels, review mining, SWOT, market gaps, opportunity scoring, strategic options, executive reporting and consistency auditing.

The prompts request source URLs, research dates, evidence versus assumptions, confidence levels and missing information. AI output must still be manually verified before making business decisions.

📦 What’s Included — 9 Customer Files

• Competitor Analysis & Market Research Dashboard (XLSX) — 16-tab formula-driven workbook.
• Google Sheets Access & Import Guide (PDF) — 3 pages.
• AI Competitor Research Prompt System (PDF) — 24 prompts across 14 pages.
• Market Research Workbook (Fillable PDF) — 12 pages and 66 fillable fields.
• Competitor Intelligence Report (Fillable PDF) — 8 pages and 27 fillable fields.
• Quick Start & Completion Guide (PDF) — 10 pages.
• Final Review Checklist (TXT)
• README (TXT)
• Personal & Internal Business Use License (TXT)

Total PDF content: 47 pages.

🎯 Weighted Opportunity Scorecard

Score opportunities from 1–10 using six editable factors: demand evidence, customer pain, competitive gap, business fit, margin potential and execution feasibility. The workbook calculates a score out of 100 and assigns a priority level. Default weights can be customised while the setup check confirms whether they total 100%.

⭐ Review Mining & Market-Gap Discovery

Convert public customer feedback into structured themes—recurring praise, complaints, requested improvements, switching triggers and opportunity implications. The accompanying worksheets help preserve counterevidence and research limitations instead of presenting assumptions as facts.

🧭 How It Works

1. Discover: identify and profile direct, indirect and substitute competitors.
2. Compare: evaluate pricing, offers, features, positioning, messaging and marketing channels.
3. Analyse: mine public reviews, build an evidence-based SWOT and document market gaps.
4. Act: score opportunities, select validation tests and create an owned action plan.

👤 Who This Is For

• Founders and startups assessing a market or refining positioning
• Marketers building product, content or go-to-market strategy
• Agencies and consultants delivering structured client research
• Ecommerce sellers comparing products, prices, offers and customer feedback
• Small business owners monitoring changing competitors

💻 Formats & Compatibility

• Microsoft Excel XLSX workbook
• Importable into Google Sheets using a free Google account
• Fillable and printable PDFs
• TXT instructions, checklist and licence
• Delivered in one ZIP file

Excel and Google Sheets can interpret some formulas, validations or formatting differently. The included import guide explains how to create and review a Google Sheets copy.

✅ Built for Repeatable, Evidence-Based Research

Sample rows are clearly labelled, source dates are built into the workflow, and formula cells calculate pricing comparisons, weighted opportunity scores, quadrant positions and update status. Use the system for a one-time market study or maintain it as an ongoing competitor tracker.

❓ Frequently Asked Questions

Does this automatically collect competitor data?

No. This is a structured research and analysis system. You or your team collect lawful public information and enter it into the dashboard.

Does it include a native Google Sheets link?

The bundle includes the XLSX master and a guide for importing and saving it as a native Google Sheets file in your own Google account. No separate public template link is required.

Is AI software included?

No. The bundle includes 24 research prompts for use with your preferred compatible AI assistant. AI access or subscription fees are separate.

Can agencies use it for client work?

Yes. The purchaser may use the system internally to perform client research and deliver a completed exported report. Reusable source templates and master files may not be transferred, resold or redistributed.

Does this provide live competitor prices or market data?

No. Public information changes frequently. The system helps you collect, date, verify and analyse your own current evidence.

Is this a physical product?

No. This is an instant digital-download bundle. No physical item will be shipped.

Important: This product is for educational, research and strategic-planning purposes. It does not provide legal, financial, tax, accounting, investment or regulatory advice and does not guarantee revenue, market share, competitive advantage or any business result. Respect applicable laws, website terms, privacy rights and intellectual-property rights when collecting information.