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About Me

Ajay Kumar: A Journey from Mechanical Engineer to E-commerce Entrepreneur

Hello, I am Ajay Kumar, currentely living in Shalimar Garden, Ghaziabad, and I would like to take you on a journey through my professional life, from my early days as a Mechanical Engineer to my current role as an entrepreneur in the thriving world of e-commerce. My story is not just about career progression; it's about how I've harnessed my experiences and expertise to build a successful online platform that caters to the unique needs of the Indian market.

Education and Early Career

I embarked on my professional journey as a Mechanical Engineer after completing my diploma at Pusa Polytechnic, Delhi, in 1995. Over the years, I gained valuable insights and skills by working in various companies in and around the Delhi National Capital Region. It was during these formative years that I honed my ability to adapt and learn in dynamic environments.

Exploring Indian Markets

In the year 2000, I took on the role of Export & Procurement Manager in a company located in Greater Noida. This position exposed me to the diverse Indian markets and the intricacies of product development based on buyer requirements. My job involved continuous communication with buyers, manufacturers, and suppliers, which eventually sparked my interest in writing.

Venturing into E-commerce

In 2016, the entrepreneurial spirit within me led to the inception of "HOMESHOP EKART," a venture aimed at offering quality products at affordable prices to Indian consumers. We embarked on our e-commerce journey by selling our products on the Amazon marketplace, and the response was overwhelmingly positive. Our dedication to quality earned us the prestigious "Advance Seller Badge" on Amazon, reflecting our commitment to delivering top-notch products, maintaining a low rate of negative feedback, ensuring on-time shipping, and minimizing out-of-stock situations.

The Birth of "WAOHHARTZ"

In February 2021, we took a significant step by launching our registered trademark, "WAOHHARTZ," which is protected under Intellectual Property India with registration number 4869537. You can check this on official website IPINDIA.GOV.IN. This move solidified our presence in the e-commerce landscape and marked the beginning of a new chapter in our journey.

A Transition to Content Creation

My role in managing products on Amazon required me to craft compelling titles, descriptions, and other content. This experience kindled my passion for content writing, and I dedicated myself to mastering this art. As a result, I became the primary content creator for our online platforms, ensuring that every product and category description resonates with our customers.

Embracing Independence with ""

In 2022, we decided to take full control of our destiny by launching our own website, "" This marked a significant shift as we could now offer our products directly to our customers. I took up the responsibility of crafting content for the website, and to date, we have added over 400+ products, each exemplifying our commitment to providing quality at affordable prices.

Diverse Product Range and Local Artisans

Our journey doesn't end here. Today, we offer a wide range of products, including Gifting, Fashion & Lifestyle items like Hoodies, T-shirts, Wallets, and Bags. What makes us unique is our collaboration with local suppliers and artisans. We have partnered with talented individuals who work from the comfort of their homes, creating beautiful decorative goods such as wall hangings and teddies.

Website Features and Customer-Centric Approach

At "," we prioritize the safety and satisfaction of our customers. Our website is secured with SSL certification, and we offer multiple payment options, including the secure Razorpay platform. Customers can enjoy the convenience of Cash on Delivery, along with free shipping for orders exceeding Rs 199/- across India. We take pride in our fast same-day dispatch and offer a 7-day refund window. Our dedicated helpline at 96500-31600 and email support at ensure that our customers receive prompt assistance whenever needed.

A Content-Driven Approach

I take great pride in the fact that all the content on our website is meticulously crafted by me. Beyond our website, I have also contributed articles and blogs to reputable platforms like Quora, Medium, Reddit, LinkedIn, and Blogger, where I share my insights and expertise.

LinkedIn Post

Quora Post

Medium Posts

Blogger Posts

Reddit Posts

Social Media Presence

To stay connected with our customers and share the latest updates, we have an extensive presence on social media platforms. You can find us on Facebook, Instagram, YouTube, LinkedIn, and Pinterest, where we engage with our audience and showcase our products and brand story.

Instagram Profile

LinkedIn Profile

YouTube channel

Facebook Page


In conclusion, my journey from a Mechanical Engineer to an e-commerce entrepreneur has been filled with learning, growth, and the relentless pursuit of excellence. Through "WAOHHARTZ," we continue to offer quality products and exceptional service to the Indian market. Thank you for joining me on this remarkable journey, and we look forward to serving you better every day.